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Director of Predictive Analytics, Marketing Modeling

Team: Production Analytics
Department: Business Analytics/Revenue
Location: Davie, Florida
Commitment: Full-time
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Summary
Are you ready to join a growing team that puts a premium on productivity and has an award-winning culture, centered around transforming talented employees into effective business leaders?
 
Then Bankers Healthcare Group is the place for you. We offer innovative financial solutions to licensed and highly-skilled professionals, representing the best of both traditional lending and fintech, and are looking for passionate, impact players to help take our company to the next level.
 
At BHG, you’ll become immersed in the finance industry—with a variety of loan solutions, credit cards, patient financing, bank programs, and collections services, which have helped BHG become one of the leading providers of finance solutions.
 
With over 19 years in business, we have the stability of an established company with the speed and agility of a startup, where ingenuity and risk-taking are encouraged, and every employee has the opportunity to learn, grow and thrive. 

Who You Are

As a key member of the Predictive Analytics leadership team, you will have responsibility for building and managing a world-class marketing modeling team. Reporting to the Head of Predictive Analytics, you will be responsible for equipping the marketing team with models and recommendations that achieve optimal results and drive revenue. You will oversee and participate in the development of performance marketing models for all of our acquisition channels – Direct Mail, Email, Paid Search, Paid Social, and Website. You will be responsible for leveraging data to develop models and continually enhance them with learnings from A/B test results. You will advise the Marketing & Revenue analytics team on the crafting of strategies backed by a multi-million-dollar monthly marketing budget. You will inspire and mentor a high-performing team through your leadership and strong hands-on capability to transform decision-making and build solutions. 
What You'll Do
  • The Director of Predictive Analytics will lead and build a team within the Predictive Analytics department 
  • The Director of Predictive Analytics will lead the development of state-of-the-art performance marketing models and consult to marketing strategists on decisions regarding segmentation, personalization, targeting and retargeting, contact management, attribution, customer lifetime value optimization, and multichannel initiatives
  • The Director of Predictive Analytics will manage and elevate the recurring process of refreshing marketing models, scoring the universe, presenting the model-driven marketing plan to stakeholders, and evaluating model performance based on campaign results
  • Manage the data science practices for business problems such as media mix modeling, cross-channel spend optimization, multi touch attribution, propensity, net lift, causal inference, and structural equation modeling
  • The Director of Predictive Analytics will be responsible for the full Data Science lifecycle from conception to prototyping, testing, deploying, and measuring the overall business value of the models 
  • Manage model health and the integrity of underlying processes and assumptions - refitting models if needed
  • Work with the data engineering team to develop automated pipelines to perform different stages of model lifecycle
  • Routinely evaluate new internal or third-party data for model enhancement potential
  • Directly contribute to team goals and work product - this role is a hands-on player / coach
  • Provide thought leadership in modeling and advanced analytics 
  • Invest in the professional development of your staff of data scientists
What You'll Need
  • 7+ years of proven experience in Credit Marketing, e-Commerce, Performance-Based Advertising, or other relevant professional areas
  • 5+ years’ experience in a quantitative role related to Performance Marketing
  • 3+ years leading and managing high performing teams
  • Master’s/PhD degree in Computer Science, Math / Statistics, Operations Research, Engineering or related quantitative discipline
  • Experience with Digital Marketing and Attribution Modeling a strong differentiator
  • Expertise in statistical modeling, including but not limited to Logistic Regression, Gradient Boosting, Survival models, Markov Chain models
  • Proficient with R, SQL, R Shiny
  • Ability to develop strong, open, and collaborative working relationships by gaining trust to successfully manage and deliver against expectations 
  • Ability to develop road maps and prioritize team’s workload as well as remain hands-on in a fast-paced environment
  • Ability to initiate and drive projects to completion with minimal guidance 
  • Strong communication skills: written, verbal, presentation, and storytelling with data
Life at BHG
At BHG, we work hard and aren't afraid to take risks. Since the beginning, our core values of PMA (positive mental attitude), team player and loyalty have been the driving force behind every interaction we have between each other and our customers. We have a healthy respect for the daily grind, yet we value work/life balance. We believe that all employees should have the opportunity to lead and that good ideas can come from anyone. From the top-down, our leaders are actively involved not only in strategic oversight and running the business, but also in the well-being and growth of all employees. We consider people our #1 asset, and help employees realize their full potential, set and exceed their goals, and explore new opportunities for personal and professional development.
Why You Should Join BHG

We strive to offer amenities, opportunities, events, and programming that support the interests of our teams, while furthering the culture that makes us Great Place to Work® certified. Some of the benefits you can expect when you join BHG include:

  • 100% coverage of monthly health insurance premiums
  • Competitive PTO and vacation policies
  • Company 401(k) plan with employer contributions after one year
  • On-site gym access and memberships, with personal trainers, and certified nutritionists on staff
  • Company-sponsored training and certification opportunities
  • Monthly award ceremonies where top achievers are celebrated and receive additional bonuses
  • Ongoing volunteer opportunities to give back to the community through our BHG Cares program
If you’re ready for a career where you can exercise your passions, be surrounded by co-workers who are relentlessly committed to service, and have a team-player mindset, apply today!
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Bankers Healthcare Group is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. Bankers Healthcare Group is an equal opportunity employer; committed to a community of inclusion, and an environment free from discrimination, harassment, and retaliation.