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Marketing Strategist

Team: Brand Management
Department: Marketing
Location: Dallas, Texas
Commitment: Full-time
Summary
Are you ready to join a growing team that puts a premium on productivity and has an award-winning culture, centered around transforming talented employees into effective business leaders?
 
Then Bankers Healthcare Group is the place for you. We offer innovative financial solutions to licensed and highly-skilled professionals, representing the best of both traditional lending and fintech, and are looking for passionate, impact players to help take our company to the next level.
 
At BHG, you’ll become immersed in the finance industry—with a variety of loan solutions, credit cards, patient financing, bank programs, and collections services, which have helped BHG become one of the leading providers of finance solutions.
 
With over 20 years in business, we have the stability of an established company with the speed and agility of a startup, where ingenuity and risk-taking are encouraged, and every employee has the opportunity to learn, grow and thrive. 

Who You Are
You are a strategic marketing professional who is passionate about building impactful brands that can be translated into powerful marketing strategies. Your diverse background spans all aspects of marketing, which means you have an in-depth understanding of how advertising, public relations, branding, sales enablement, content marketing, etc. come together to drive real business results. You’re a seasoned expert when it comes to positioning – for products, companies, and executives – and are looking to join a team where you can take concepts or simple conversations and turn them into exciting brand and lead generation campaigns.
What You'll Do
  • Build and execute comprehensive marketing campaigns across earned, paid, and owned channels
  • Help shape the brand positioning, narrative, and editorial voice through smart content marketing initiatives
  • Collaborate with the marketing team and product stakeholders on new strategies and document all campaigns for the team to execute against
  • Establish effective subject matter expert programs that position BHG executives as industry thought leaders
  • Set marketing objectives that align with the overall sales and business goals for BHG’s product suite
  • Track marketing outcomes, including engagement, responses, leads, sales, and ROI, to determine campaign performance
  • Gather and analyze customer insights, market trends, and competitive intelligence to drive future marketing strategies
What You'll Need
  • Bachelor's degree in Marketing, Advertising, Communications, or a related field
  • 7+ years of experience in a branding, marketing, advertising, or communications role
  • Exceptional project management and organizational skills with the ability to build and manage multiple campaigns at one time
  • Excellent communication, writing, and presentation skills
  • Ability to work in a fast-paced environment and willingness to adapt strategies as business needs evolve
  • Experience managing campaign deliverables in Asana a plus
Life at BHG
At BHG, we work hard and aren't afraid to take risks. Since the beginning, our core values of PMA (positive mental attitude), team player and loyalty have been the driving force behind every interaction we have between each other and our customers. We have a healthy respect for the daily grind, yet we value work/life balance. We believe that all employees should have the opportunity to lead and that good ideas can come from anyone. From the top-down, our leaders are actively involved not only in strategic oversight and running the business, but also in the well-being and growth of all employees. We consider people our #1 asset, and help employees realize their full potential, set and exceed their goals, and explore new opportunities for personal and professional development.
Why You Should Join BHG

We strive to offer amenities, opportunities, events, and programming that support the interests of our teams, while furthering the culture that makes us Great Place to Work® certified. Some of the benefits you can expect when you join BHG include:

  • 100% coverage of monthly health insurance premiums
  • Competitive PTO and vacation policies
  • Company 401(k) plan with employer contributions after one year
  • On-site gym access and memberships, with personal trainers, and certified nutritionists on staff
  • Company-sponsored training and certification opportunities
  • Monthly award ceremonies where top achievers are celebrated and receive additional bonuses
  • Ongoing volunteer opportunities to give back to the community through our BHG Cares program
If you’re ready for a career where you can exercise your passions, be surrounded by co-workers who are relentlessly committed to service, and have a team-player mindset, apply today!
Apply Now
Bankers Healthcare Group is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. Bankers Healthcare Group is an equal opportunity employer; committed to a community of inclusion, and an environment free from discrimination, harassment, and retaliation.