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Sr Content Writer

Team: Eblast & Operations
Department: Marketing
Location: United States, Remote
Commitment: Full-time
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Summary
Are you ready to join a growing team that puts a premium on productivity and has an award-winning culture centered around transforming talented employees into effective business leaders? Then BHG Financial is the place for you. 

In 2001, we started with an idea, an opportunity, and $25,000. Back then, our focus was strictly 
on serving those in the medical industry. With healthcare in our heritage, we soon expanded 
to serve high-earning professionals in many 
other industries, providing all with leading-edge financial solutions, including our extensive network of community banks.

Today, BHG Financial has firmly established 
its legacy as a leader in the financial services space. Founded on the philosophy of a better way to borrow, we are dedicated to helping accomplished professionals, small businesses, and institutions build upon their success through innovative financial solutions, a hassle-free process, and personalized concierge service.

Our relentless commitment to the success of our customers is part of what has made BHG Financial thrive. We take a 360-degree view of our customers to tailor the best solutions for their financial aspirations. Today's professionals have multiple sources of income, not just their paycheck. Therefore, it is essential to factor those in when making responsible lending decisions. Our continued focus on data, analytics, and proprietary modeling has enabled faster funding for our customers.  

From business to personal loans to relationships with community banks, the country’s top professionals and business owners rely on us for our exceptional financial solutions and concierge service to continue their success and legacy.    


Who You Are
We are seeking an experienced content writer who will create high-quality, engaging blog content while repurposing that content into strategic opportunities for organic social media and other marketing channels. You’ll play a key role in developing thought leadership, driving organic traffic, and enhancing the brand’s online presence across multiple platforms. Known for your sleeves-rolled-up-style, you are flexible, yet firm, ask the smart questions that reduce review cycles, and flow well in a fast-paced environment. You navigate and negotiate flawlessly among stakeholders, track and report well, and pivot priorities quickly with ease and grace.
What You'll Do
  • Content Creation: Write clear, concise, and engaging blog posts that align with BHG’s tone of voice, focusing on topics related to small business financing, business growth, lending, and other relevant areas.
  • Research & Insights: Conduct thorough research to support blog content, including interviews, case studies, and relevant industry news, ensuring accuracy and timeliness.
  • Content Repurposing: Adapt blog content into a variety of formats (social media posts, infographics, email copy, video scripts, etc.) to maximize its reach and impact.
  • SEO Optimization: Ensure all blog content is optimized for SEO, including keyword research, meta descriptions, and the integration of appropriate internal/external links.
  • Social Media Strategy: Work closely with the social media team to align blog content with social media calendars, converting blog posts into engaging social content that drives brand awareness, engagement, and website traffic.
  • Support Content Strategy: Collaborate with the marketing and content teams to develop and execute a cohesive content strategy that aligns with business objectives, ensuring consistency across blog posts, social media, and other content channels to drive engagement and conversions.
  • Trend Monitoring: Stay informed about the latest social media trends, platforms, and content formats to continually enhance BHG’s organic content strategy.
  • Cross-Team Collaboration: Collaborate with the design, social media, and product teams to ensure that content is on-brand and aligned with overall marketing initiatives.
  • Content Performance: Analyze and report on the performance of content across blogs and social media, using data to optimize future content creation and distribution strategies.
What You'll Need
  • 5-7 years of experience as a content writer
  • Portfolio with video, scripting, blog, paid social
  • Bachelor's degree in Advertising, Marketing, Communications or related field
  • MUST HAVE experience in a Financial Services or FinTech – Lending
  • Creativity, resourcefulness, flexibility, motivation
  • Software experience with Adobe CS not required but Adobe InCopy is a plus, technology fluent
  • Knowledge of AEM is a plus
  • Proven copywriting / editorial skills with outstanding command of the English language
  • A passion for writing and ability to produce creative, compelling copy on tight deadlines
  • Experience creating copy for a range of purposes and platforms
  • Knowledge of the latest trends in marketing, particularly advertising and SEO
  • Writing experience in financial services or healthcare industry preferred
  • Knowledge of lead generation, marketing automation tools and strategies
  • Project management skills to manage schedules and deadlines
  • A willingness to embrace change and to adapt strategies on the fly
Life at BHG
At BHG, we work hard and aren't afraid to take risks. Since the beginning, our core values of PMA (positive mental attitude), team player and loyalty have been the driving force behind every interaction we have between each other and our customers. We have a healthy respect for the daily grind, yet we value work/life balance. We believe that all employees should have the opportunity to lead and that good ideas can come from anyone. From the top-down, our leaders are actively involved not only in strategic oversight and running the business, but also in the well-being and growth of all employees. We consider people our #1 asset, and help employees realize their full potential, set and exceed their goals, and explore new opportunities for personal and professional development.
Why You Should Join BHG

We strive to offer amenities, opportunities, events, and programming that support the interests of our teams, while furthering the culture that makes us Great Place to Work® certified. Some of the benefits you can expect when you join BHG include:

  • Medical coverage for employees and their eligible family members
  • Competitive PTO and vacation policies
  • Company 401(k) plan with employer contributions after one year
  • On-site gym access and memberships
  • Quarterly award ceremonies where top achievers are celebrated and receive additional bonuses
  • Ongoing volunteer opportunities to give back to the community through our BHG Cares program
If you’re ready for a career where you can exercise your passions, be surrounded by co-workers who are relentlessly committed to service, and have a team-player mindset, apply today!
Apply Now
Bankers Healthcare Group is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. Bankers Healthcare Group is an equal opportunity employer; committed to a community of inclusion, and an environment free from discrimination, harassment, and retaliation.