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Audience Segmentation Strategist

Team: Digital Marketing
Department: Marketing
Location: Miramar, Florida
Commitment: Full-time
Summary
Are you ready to join a growing team that puts a premium on productivity and has an award-winning culture, centered around transforming talented employees into effective business leaders?
 
Then Bankers Healthcare Group is the place for you. We offer innovative financial solutions to licensed and highly-skilled professionals, representing the best of both traditional lending and fintech, and are looking for passionate, impact players to help take our company to the next level.
 
At BHG, you’ll become immersed in the finance industry—with a variety of loan solutions, credit cards, patient financing, bank programs, and collections services, which have helped BHG become one of the leading providers of finance solutions.
 
With over 19 years in business, we have the stability of an established company with the speed and agility of a startup, where ingenuity and risk-taking are encouraged, and every employee has the opportunity to learn, grow and thrive. 

Who You Are
You are a motivated marketing professional who is passionate about data, strategy and process efficiencies. You have experience in conducting advanced data analyses in various analytics platforms, including SQL, Tableau and Datorama. You have the natural ability to translate data insights into actionable recommendations and to identify opportunities. You are highly detail oriented and accurate. You are effective at presenting analytical-based findings through visual displays of quantitative information and articulate delivery. You are both strategic and analytical, and believe in the test and learn approach. You thrive in a fast-paced environment, and strive for continuous learning and innovation. You are collaborative and engaging.
What You'll Do
  • Develop data segmentation and customer personas for targeted direct marketing campaigns
  • Drive audience targeting initiatives to connect with the right contacts at the right time via the right direct marketing channel
  • Monitor and optimize cadence of communications to audience members
  • Manage the collection of campaign data requirements for ad hoc campaigns, with initial focus on the email channel
  • Understand sources of contact data throughout the organization
  • Ensure that A/B test experimentation yields actionable learnings to drive performance
  • Participate in the QA of segmented direct marketing campaigns
  • Develop business intelligence dashboards for the purpose of marketing channel optimization 
What You'll Need
  • 3+ years of proven analytical experience within marketing, specifically campaign testing and design as well as audience segmentation
  • Highly proficient in SQL and Tableau
  • Ability to analyze large data sets and inform strategy and business decisions
  • Experience with Datorama is preferred
  • Experience with Automation Studio in Salesforce Marketing Cloud is preferred
  • Bachelor's degree in Business, Marketing or related field
  • Ability to quickly adapt to changing organizational needs and direction
  • Excellent time management skills, with the ability to prioritize, multi-task and work under shifting deadlines
  • Ability to build relationships at all levels of the organization
  • Maintaining the ability to collaborate with team members, while working remotely
  • Excellent verbal, written and interpersonal communication skills
  • Experience in financial services preferred
Life at BHG
At BHG, we work hard and aren't afraid to take risks. Since the beginning, our core values of PMA (positive mental attitude), team player and loyalty have been the driving force behind every interaction we have between each other and our customers. We have a healthy respect for the daily grind, yet we value work/life balance. We believe that all employees should have the opportunity to lead and that good ideas can come from anyone. From the top-down, our leaders are actively involved not only in strategic oversight and running the business, but also in the well-being and growth of all employees. We consider people our #1 asset, and help employees realize their full potential, set and exceed their goals, and explore new opportunities for personal and professional development.
Why You Should Join BHG

We strive to offer amenities, opportunities, events, and programming that support the interests of our teams, while furthering the culture that makes us Great Place to Work® certified. Some of the benefits you can expect when you join BHG include:

  • 100% coverage of monthly health insurance premiums
  • Competitive PTO and vacation policies
  • Company 401(k) plan with employer contributions after one year
  • On-site gym access and memberships, with personal trainers, and certified nutritionists on staff
  • Company-sponsored training and certification opportunities
  • Monthly award ceremonies where top achievers are celebrated and receive additional bonuses
  • Ongoing volunteer opportunities to give back to the community through our BHG Cares program
If you’re ready for a career where you can exercise your passions, be surrounded by co-workers who are relentlessly committed to service, and have a team-player mindset, apply today!
Apply Now
Bankers Healthcare Group is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. Bankers Healthcare Group is an equal opportunity employer; committed to a community of inclusion, and an environment free from discrimination, harassment, and retaliation.