View all opportunities

Conversion Rate Optimization Specialist

Team: Brand Management
Department: Marketing
Location: Remote
Commitment: Full-time
Are you ready to join a growing team that puts a premium on productivity and has an award-winning culture, centered around transforming talented employees into effective business leaders?
Then BHG Financial is the place for you. We offer innovative financial solutions to licensed and highly-skilled professionals, representing the best of both traditional lending and fintech, and are looking for passionate, impact players to help take our company to the next level.
At BHG, you’ll become immersed in the finance industry—with a variety of loan solutions, credit cards, patient financing, bank programs, and collections services, which have helped BHG become one of the leading providers of finance solutions.
With over 20 years in business, we have the stability of an established company with the speed and agility of a startup, where ingenuity and risk-taking are encouraged, and every employee has the opportunity to learn, grow and thrive. 

Who You Are
You are a motivated digital marketing professional who is passionate about data-driven web assets that exceed strategic marketing objectives. You excel at collaborating with teammates and stakeholders while maintaining a keen focus on testing and have experience with user-friendly, functional, and brand adherent websites. You are a synergistic, team player and thrive in a fast-paced environment where you contribute to strategic objectives.
What You'll Do
  • Continuously test and measure performance of online assets
  • Collaborate with cross-functional marketing and performance stakeholders to optimize lead generation efforts
  • Strategize and assist in driving increased conversion rates and overall lead quality
  • Work with technology teams to increase asset efficiency and minimize downtime
  • Assist with the development and maintenance of internal CMS
  • Review assets to ensure quality and consistency of deliverables
  • Develop quality control requirements for digital marketing assets
  • Contribute to dialogue surrounding increased site accessibility and functionality
What You'll Need
  • 5+ years of proven experience in Marketing, Development, or related field
  • Bachelor’s Degree in Marketing, Computer Science, or related field
  • Proficient in Google Search Console, Google Optimize, Hotjar or (comparable CRO software), SEO and Web Analytics
  • Familiarity with HTML/CSS
  • Working knowledge of SEO, UX, Development, and full funnel digital marketing
  • Strong verbal and written communication skills
  • Ability to work in a fast-paced environment and willingness to adapt strategies as business needs evolve
Life at BHG
At BHG, we work hard and aren't afraid to take risks. Since the beginning, our core values of PMA (positive mental attitude), team player and loyalty have been the driving force behind every interaction we have between each other and our customers. We have a healthy respect for the daily grind, yet we value work/life balance. We believe that all employees should have the opportunity to lead and that good ideas can come from anyone. From the top-down, our leaders are actively involved not only in strategic oversight and running the business, but also in the well-being and growth of all employees. We consider people our #1 asset, and help employees realize their full potential, set and exceed their goals, and explore new opportunities for personal and professional development.
Why You Should Join BHG

We strive to offer amenities, opportunities, events, and programming that support the interests of our teams, while furthering the culture that makes us Great Place to Work® certified. Some of the benefits you can expect when you join BHG include:

  • 100% coverage of monthly health insurance premiums
  • Competitive PTO and vacation policies
  • Company 401(k) plan with employer contributions after one year
  • On-site gym access and memberships, with personal trainers, and certified nutritionists on staff
  • Company-sponsored training and certification opportunities
  • Monthly award ceremonies where top achievers are celebrated and receive additional bonuses
  • Ongoing volunteer opportunities to give back to the community through our BHG Cares program
If you’re ready for a career where you can exercise your passions, be surrounded by co-workers who are relentlessly committed to service, and have a team-player mindset, apply today!
Apply Now
Bankers Healthcare Group is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. Bankers Healthcare Group is an equal opportunity employer; committed to a community of inclusion, and an environment free from discrimination, harassment, and retaliation.