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Director of Quantitative Analytics, Marketing Modeling

Team: Predictive Analytics
Department: Business Analytics/Revenue
Location: Dallas, Texas
Commitment: Full-time
Summary
Are you ready to join a growing team that puts a premium on productivity and has an award-winning culture, centered around transforming talented employees into effective business leaders?
 
Then Bankers Healthcare Group is the place for you. We offer innovative financial solutions to licensed and highly-skilled professionals, representing the best of both traditional lending and fintech, and are looking for passionate, impact players to help take our company to the next level.
 
At BHG, you’ll become immersed in the finance industry—with a variety of loan solutions, credit cards, patient financing, bank programs, and collections services, which have helped BHG become one of the leading providers of finance solutions.
 
With over 20 years in business, we have the stability of an established company with the speed and agility of a startup, where ingenuity and risk-taking are encouraged, and every employee has the opportunity to learn, grow and thrive. 

Who You Are

As a key member of the Predictive Analytics leadership team, you will have responsibility for leading and growing a world-class marketing modeling team. Reporting to the Head of Predictive Analytics, you will be responsible for equipping the Marketing Strategy Analytics team with models and recommendations that drive revenue through the achievement of originations growth and profitability goals. You will oversee and guide the development of performance marketing models for all of our acquisition channels – Direct Mail, Email, Paid Social, Paid Search, Digital Advertising, and Website. Your team will be responsible for leveraging data to develop models and continually enhance them with learnings from campaign performance results. You will advise the Marketing Strategy Analytics team on the crafting of strategies backed by a multi-million-dollar monthly marketing budget. You will inspire and mentor a high-performing team of data scientists through your leadership and coaching to transform decision-making and build solutions.
What You'll Do
  • The Director of Quantitative Analytics will collaborate with Predictive Analytics and Marketing Strategy Analytics leaders on the achievement of originations growth and profitability goals
  • The Director of Quantitative Analytics will consult on decisions regarding model usage, segmentation, personalization, targeting and retargeting, contact management, attribution, customer lifetime value optimization, and multichannel initiatives
  • Manage, professionally develop, and grow your team of data scientists to achieve peak performance of marketing modeling activities:
  • Deeply understand the BHG business, customers, opportunities, and challenges
  • Translate that understanding into the design, development, monitoring, and continual improvement of predictive models for a response, pull-through, profitability, and ROI
  • Discover and act on emerging trends in consumer behaviors
  • Develop efficient data pipelines and modeling workflows in our cloud environment
  • Test and adopt innovative approaches to solving BHG business problems
  • Evaluate new internal or third-party data for model and strategy enhancement potential
What You'll Need
  • 7+ years of proven experience in Credit Marketing, e-Commerce, Performance-Based Advertising, or other relevant professional areas
  • 5+ years’ experience in a quantitative role related to Performance Marketing
  • 3+ years leading and managing high performing teams
  • Master’s/PhD degree in Computer Science, Math / Statistics, Operations Research, Engineering or related quantitative discipline
  • Experience in Financial Services analytics
  • Direct Marketing experience a requirement; Digital Marketing experience a strong plus
  • Strong communication skills: written, verbal, presentation, and storytelling with data
  • Ability to develop strong, open, and collaborative working relationships by gaining trust to successfully manage and deliver against expectations
  • Ability to own and execute a roadmap in a fast-paced environment, prioritizing your team’s workload to achieve both quick wins and long-term objectives
  • Expertise in statistical modeling, including Regression, Gradient Boosting and Survival models
  • Literacy in R, SQL, Python, and R Shiny that is sufficient to coach individual contributors working in these languages
Life at BHG
At BHG, we work hard and aren't afraid to take risks. Since the beginning, our core values of PMA (positive mental attitude), team player and loyalty have been the driving force behind every interaction we have between each other and our customers. We have a healthy respect for the daily grind, yet we value work/life balance. We believe that all employees should have the opportunity to lead and that good ideas can come from anyone. From the top-down, our leaders are actively involved not only in strategic oversight and running the business, but also in the well-being and growth of all employees. We consider people our #1 asset, and help employees realize their full potential, set and exceed their goals, and explore new opportunities for personal and professional development.
Why You Should Join BHG

We strive to offer amenities, opportunities, events, and programming that support the interests of our teams, while furthering the culture that makes us Great Place to Work® certified. Some of the benefits you can expect when you join BHG include:

  • 100% coverage of monthly health insurance premiums
  • Competitive PTO and vacation policies
  • Company 401(k) plan with employer contributions after one year
  • On-site gym access and memberships, with personal trainers, and certified nutritionists on staff
  • Company-sponsored training and certification opportunities
  • Monthly award ceremonies where top achievers are celebrated and receive additional bonuses
  • Ongoing volunteer opportunities to give back to the community through our BHG Cares program
If you’re ready for a career where you can exercise your passions, be surrounded by co-workers who are relentlessly committed to service, and have a team-player mindset, apply today!
Apply Now
Bankers Healthcare Group is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. Bankers Healthcare Group is an equal opportunity employer; committed to a community of inclusion, and an environment free from discrimination, harassment, and retaliation.