Product Marketing Campaign Strategist

Team: Bank Sales

Department: Institutional Relationships

Location: Syracuse, New York

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Summary

Who you Are

We are seeking a creative, analytical, and strategic thinker to serve as a Product Marketing Campaign Strategist, responsible for developing and executing integrated messaging and marketing strategies that enhance brand presence, drive engagement, and support business growth. The ideal candidate will have a strong understanding of product and sales campaign development and optimization across multiple channels, including websites, social media, advertising, email, direct mail, and more.

What You'll Do

Create tailored campaigns with targeted messaging that supports lead generation efforts, influences decision-making, and drives conversions across multiple touch points.
Leverage data analytics, customer insights, and market trends to optimize both content and campaign performance.
Create and maintain editorial calendars and campaign timelines to ensure timely execution and delivery of campaigns across multiple platforms.
Conduct messaging and campaign audits to identify areas of improvement and opportunities for new content and campaign initiatives.
Stay up-to-date with industry trends, marketing messaging best practices, and emerging technologies to innovate and enhance campaign strategies.
Work closely with the brand team to ensure cohesive messaging, brand consistency, and effective storytelling across all campaigns.
Ensure compliance with regulatory, legal, and brand guidelines in all marketing communications and content.

What You'll Need

Bachelor’s degree in Marketing, Communications, Business or a related field.
3+ years of experience in content strategy or marketing campaign management.
Proven experience in developing persuasive messaging and content that drives conversions and supports sales objectives.
Excellent writing, editing, and communication skills with attention to detail.
Ability to manage multiple projects and deadlines in a fast-paced environment.
Analytical mindset with the ability to interpret data and make data-driven decisions to improve content and campaign performance.

Preferred Skills:

Experience in creating and managing campaigns for B2B brands, especially in the financial industry.
Ability to create messaging that supports sales enablement initiatives, including presentations, case studies, and product sheets.
Strong project management skills and ability to work independently or as part of a team.
Familiarity with sales funnels and the ability to develop marketing assets that target different stages of the buyer’s journey.
Creative problem-solving abilities and a proactive approach to innovation.

Life at BHG

At BHG, we work hard and aren't afraid to take risks. Since the beginning, our core values of PMA (positive mental attitude), team player and loyalty have been the driving force behind every interaction we have between each other and our customers. We have a healthy respect for the daily grind, yet we value work/life balance. We believe that all employees should have the opportunity to lead and that good ideas can come from anyone. From the top-down, our leaders are actively involved not only in strategic oversight and running the business, but also in the well-being and growth of all employees. We consider people our #1 asset, and help employees realize their full potential, set and exceed their goals, and explore new opportunities for personal and professional development.

Why You Should Join BHG

We strive to offer amenities, opportunities, events, and programming that support the interests of our teams, while furthering the culture that makes us Great Place to Work® certified. Some of the benefits you can expect when you join BHG include:

Medical coverage for employees and their eligible family members
Competitive PTO and vacation policies
Company 401(k) plan with employer contributions after one year
On-site gym access and memberships
Quarterly award ceremonies where top achievers are celebrated and receive additional bonuses
Ongoing volunteer opportunities to give back to the community through our BHG Cares program

If you’re ready for a career where you can exercise your passions, be surrounded by co-workers who are relentlessly committed to service, and have a team-player mindset, apply today!

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Bankers Healthcare Group is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. Bankers Healthcare Group is an equal opportunity employer; committed to a community of inclusion, and an environment free from discrimination, harassment, and retaliation.