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Sales Copywriter

Team: Bank Sales
Department: Institutional Relationships
Location: United States, Remote
Commitment: Full-time
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Summary
Who You Are
We are seeking a talented and results-driven Sales Copywriter to join our in-house creative team within the financial industry. In this role, you will craft persuasive and engaging copy that drives sales, fosters client relationships, and aligns with our brand’s mission. The ideal candidate will bring a deep understanding of financial products and services, a knack for storytelling, and the ability to create compelling messaging tailored to our target audiences.
What You'll Do
  • Develop high-impact copy for financial marketing materials, including email campaigns, landing pages, social media ads, product descriptions, sell sheets, and client presentations.
  • Create persuasive headlines, calls-to-action (CTAs), and copy designed to convert leads into long-term clients.
  • Collaborate with the in-house creative team, marketing department, and sales teams to ensure messaging aligns with brand guidelines and campaign objectives.
  • Translate complex financial concepts into clear, compelling, and accessible content for a variety of audiences.
  • Stay informed on industry trends, regulatory updates, and best practices in financial marketing and communications.
  • Proof-read copy for other members of the business, for both grammar and style
  • Project Manage copywriting-related projects from concept brief through completion.
What You'll Need
  • Proven experience as a copywriter, ideally within the financial industry or a regulated environment.
  • Portfolio with email, print ads, banner ads, social posts, and alike in campaign format.
  • A passion for writing and the ability to produce creative, compelling copy on tight deadlines.
  • Exceptional writing, editing, and proofreading skills with a focus on clarity and compliance.
  • Ability to adapt tone and style to align with brand voice and diverse audience segments.
  • Familiarity with financial industry terminology, trends, and customer needs.
  • Experience collaborating with creative and sales teams.
  • Excellent time management skills and ability to meet tight deadlines in a fast-paced environment.

    • Preferred Skills:
  • Knowledge of financial products like loans, credit solutions, or investment services.
  • Experience with CRM tools and marketing automation platforms (e.g., HubSpot, Salesforce).
  • Familiarity with analytics tools to track campaign performance and inform content strategies.
  • Basic knowledge of design tools or platforms (e.g., Adobe Creative Suite, Canva) is a plus.
Life at BHG
At BHG, we work hard and aren't afraid to take risks. Since the beginning, our core values of PMA (positive mental attitude), team player and loyalty have been the driving force behind every interaction we have between each other and our customers. We have a healthy respect for the daily grind, yet we value work/life balance. We believe that all employees should have the opportunity to lead and that good ideas can come from anyone. From the top-down, our leaders are actively involved not only in strategic oversight and running the business, but also in the well-being and growth of all employees. We consider people our #1 asset, and help employees realize their full potential, set and exceed their goals, and explore new opportunities for personal and professional development.
Why You Should Join BHG

We strive to offer amenities, opportunities, events, and programming that support the interests of our teams, while furthering the culture that makes us Great Place to Work® certified. Some of the benefits you can expect when you join BHG include:

  • Medical coverage for employees and their eligible family members
  • Competitive PTO and vacation policies
  • Company 401(k) plan with employer contributions after one year
  • On-site gym access and memberships
  • Quarterly award ceremonies where top achievers are celebrated and receive additional bonuses
  • Ongoing volunteer opportunities to give back to the community through our BHG Cares program
If you’re ready for a career where you can exercise your passions, be surrounded by co-workers who are relentlessly committed to service, and have a team-player mindset, apply today!
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Bankers Healthcare Group is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. Bankers Healthcare Group is an equal opportunity employer; committed to a community of inclusion, and an environment free from discrimination, harassment, and retaliation.