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Senior Copywriter

Team: Eblast & Operations
Department: Marketing
Location: United States, Remote
Commitment: Full-time
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Summary
Are you ready to join a growing team that puts a premium on productivity and has an award-winning culture centered around transforming talented employees into effective business leaders? Then BHG Financial is the place for you. 

In 2001, we started with an idea, an opportunity, and $25,000. Back then, our focus was strictly 
on serving those in the medical industry. With healthcare in our heritage, we soon expanded 
to serve high-earning professionals in many 
other industries, providing all with leading-edge financial solutions, including our extensive network of community banks.

Today, BHG Financial has firmly established 
its legacy as a leader in the financial services space. Founded on the philosophy of a better way to borrow, we are dedicated to helping accomplished professionals, small businesses, and institutions build upon their success through innovative financial solutions, a hassle-free process, and personalized concierge service.

Our relentless commitment to the success of our customers is part of what has made BHG Financial thrive. We take a 360-degree view of our customers to tailor the best solutions for their financial aspirations. Today's professionals have multiple sources of income, not just their paycheck. Therefore, it is essential to factor those in when making responsible lending decisions. Our continued focus on data, analytics, and proprietary modeling has enabled faster funding for our customers.  

From business to personal loans to relationships with community banks, the country’s top professionals and business owners rely on us for our exceptional financial solutions and concierge service to continue their success and legacy.    


Who You Are
You are an exceptional advertising copywriter, with a knack for knocking out clever lines that consistently delight and deliver results. You have a strong command of language and understand how to interpret creative briefs and incorporate analytics to create powerful prose. You have an impressive portfolio of ads and campaigns. Known for your sleeves-rolled-up-style, you are flexible, yet firm, ask the smart questions that reduce review cycles, and flow well in a fast-paced environment. You navigate and negotiate flawlessly among stakeholders, track and report well, and pivot priorities quickly with ease and grace.
What You'll Do
  • Interpret creative direction and transform creative briefs into persuasive copy concepts
  • Collaborate creatively with art directors to brainstorm ideas and concepts of advertising
  • Communicate clearly and rationally as you present concepts
  • Deliver creative, compelling copy across multiple aspects of marketing, with an emphasis on short-form copywriting and advertising campaigns
  • Ensure all copy produced meets the brand’s style and tone of voice, as well as compliance, legal, IP, and other requirements
  • Proof-read copy for other members of the business, for both grammar and style
  • Project Manage copywriting-related projects from concept brief through completion
  • Update and adjust content where needed, to ensure content stays relevant
  • Master the different market segments and personas we target
What You'll Need
  • 5-7 years of experience as a copywriter
  • Portfolio with email, print ads, banner ads, social posts and alike in campaign format, PPC, paid ads
  • Bachelor's degree in Advertising, Marketing, Communications or related field
  • Creativity, resourcefulness, flexibility, motivation
  • Software experience with Adobe CS not required but Adobe InCopy is a plus, technology fluent
  • Proven copywriting / editorial skills with outstanding command of the English language
  • A passion for writing and ability to produce creative, compelling copy on tight deadlines
  • Experience creating copy for a range of purposes and platforms
  • Knowledge of the latest trends in marketing, particularly advertising and SEO
  • Writing experience in financial services or healthcare industry highly preferred
  • Knowledge of lead generation, marketing automation tools and strategies
  • Project management skills to manage schedules and deadlines
  • A willingness to embrace change and to adapt strategies on the fly
Life at BHG
At BHG, we work hard and aren't afraid to take risks. Since the beginning, our core values of PMA (positive mental attitude), team player and loyalty have been the driving force behind every interaction we have between each other and our customers. We have a healthy respect for the daily grind, yet we value work/life balance. We believe that all employees should have the opportunity to lead and that good ideas can come from anyone. From the top-down, our leaders are actively involved not only in strategic oversight and running the business, but also in the well-being and growth of all employees. We consider people our #1 asset, and help employees realize their full potential, set and exceed their goals, and explore new opportunities for personal and professional development.
Why You Should Join BHG

We strive to offer amenities, opportunities, events, and programming that support the interests of our teams, while furthering the culture that makes us Great Place to Work® certified. Some of the benefits you can expect when you join BHG include:

  • Medical coverage for employees and their eligible family members
  • Competitive PTO and vacation policies
  • Company 401(k) plan with employer contributions after one year
  • On-site gym access and memberships
  • Quarterly award ceremonies where top achievers are celebrated and receive additional bonuses
  • Ongoing volunteer opportunities to give back to the community through our BHG Cares program
If you’re ready for a career where you can exercise your passions, be surrounded by co-workers who are relentlessly committed to service, and have a team-player mindset, apply today!
Apply Now
Bankers Healthcare Group is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. Bankers Healthcare Group is an equal opportunity employer; committed to a community of inclusion, and an environment free from discrimination, harassment, and retaliation.