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VP, Marketing Research

Team: Brand Management
Department: Marketing
Location: Remote
Commitment: Full-time
Summary
Are you ready to join a growing team that puts a premium on productivity and has an award-winning culture, centered around transforming talented employees into effective business leaders?
 
Then Bankers Healthcare Group is the place for you. We offer innovative financial solutions to licensed and highly-skilled professionals, representing the best of both traditional lending and fintech, and are looking for passionate, impact players to help take our company to the next level.
 
At BHG, you’ll become immersed in the finance industry—with a variety of loan solutions, credit cards, patient financing, bank programs, and collections services, which have helped BHG become one of the leading providers of finance solutions.
 
With over 18 years in business, we have the stability of an established company with the speed and agility of a startup, where ingenuity and risk-taking are encouraged, and every employee has the opportunity to learn, grow and thrive. 

Who You Are
You live and breath all aspects of qualitative and quantitative market research design and execution, and know how to translate data into insights that have a profound impact on businesses. You are a champion of the customer, and use innovative methodologies to build compelling stories and recommendations that drive a more engaging, personalized experience. You love working with data, and are ready to join a fast-paced company where you can make an immediate impact, offer mentorship, and work cross-functionally with leaders throughout the business.



What You'll Do
  • The Vice President of Marketing Research will commission, oversee, and review the collection and analysis of customer demographics, preferences, pain points, and buying habits to improve marketing campaigns.
  • Build our market research division to drive brand and category strategy for BHG and our family of companies
  • You will also keep a pulse on the industries we serve, as well as the competitive landscape, and identify potential markets, product development needs, and other factors affecting demand.
  • This role reports directly to the Chief Marketing Officer and will be responsible for the planning, execution, and analysis of market research programs across BHG and our family of companies.
  • Monitor industry trends, collect competitive intelligence, and build Voice of Customer programs, to provide actionable recommendations and frameworks to guide strategic business and marketing decisions
  • Provide leadership and guidance to direct reports in the design and execution of various research projects
  • Review analyses, presentations and reports, making sure that they deliver commercially valuable insights and recommendations to key stakeholders
  • Work closely with marketing executives to build integrated, data-driven campaigns to drive BHG’s credibility in the market, as well as support lead generation goals
What You'll Need
  • Bachelor’s degree in marketing, business, statistics, research, or related field
  • 10+ years’ experience designing and conducting qualitative and quantitative research programs
  • 5+ years’ experience leading and developing market research teams
  • Advanced knowledge of marketing principles and research techniques
  • Must have proficiency with analytical software applications; SPSS, SQL, SAS/R/Python
  • Ability to work in a fast-paced environment, managing research programs for over seven (7) products, spanning multiple industries and specialties
Life at BHG
At BHG, we work hard and aren't afraid to take risks. Since the beginning, our core values of PMA (positive mental attitude), team player and loyalty have been the driving force behind every interaction we have between each other and our customers. We have a healthy respect for the daily grind, yet we value work/life balance. We believe that all employees should have the opportunity to lead and that good ideas can come from anyone. From the top-down, our leaders are actively involved not only in strategic oversight and running the business, but also in the well-being and growth of all employees. We consider people our #1 asset, and help employees realize their full potential, set and exceed their goals, and explore new opportunities for personal and professional development.
Why You Should Join BHG

We strive to offer amenities, opportunities, events, and programming that support the interests of our teams, while furthering the culture that makes us Great Place to Work® certified. Some of the benefits you can expect when you join BHG include:

  • 100% coverage of monthly health insurance premiums
  • Competitive PTO and vacation policies
  • Company 401(k) plan with employer contributions after one year
  • On-site gym access and memberships, with personal trainers, and certified nutritionists on staff
  • Company-sponsored training and certification opportunities
  • Monthly award ceremonies where top achievers are celebrated and receive additional bonuses
  • Ongoing volunteer opportunities to give back to the community through our BHG Cares program
If you’re ready for a career where you can exercise your passions, be surrounded by co-workers who are relentlessly committed to service, and have a team-player mindset, apply today!
Apply Now
Bankers Healthcare Group is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. Bankers Healthcare Group is an equal opportunity employer; committed to a community of inclusion, and an environment free from discrimination, harassment, and retaliation.