Web Analytics & Optimization Lead

Team: Digital Marketing

Department: Marketing

Location: United States, Remote

Commitment: Full-time

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Summary

Who You Are

The Web Analytics and Optimization Lead will play a pivotal role in shaping our web marketing strategy by leveraging data-driven insights to optimize web performance and enhance user engagement. This position calls for a passionate and analytical professional who can interpret complex data sets and translate them into actionable recommendations. You will be responsible for monitoring website traffic, conducting A/B testing, and automating reporting processes to ensure that compelling data back every decision. Working closely with cross-functional teams, including marketing, product development, and user experience, you will identify opportunities for optimization across our digital platforms. The ideal candidate will possess a strong understanding of web analytics tools and techniques and the ability to present findings to stakeholders compellingly. As the Web Analytics and Optimization Lead, you will also lead initiatives to develop frameworks for tracking and analyzing user behavior, ensuring that our online presence continuously aligns with business objectives and user needs. Your expertise will help drive strategic decisions, enhance the overall customer journey, and contribute significantly to the success and growth of our company in the digital landscape.

What You'll Do

Develop and implement web analytics strategies to measure traffic, conversion, and engagement metrics.
Conduct A/B testing and multivariate testing to optimize user experience and increase conversions.
Analyze user behavior data to identify trends, insights, and opportunities for website improvements.
Create and automate reporting processes to communicate performance metrics and insights to stakeholders.
Collaborate with marketing, product, and design teams to align analytics initiatives with business objectives.
Monitor and evaluate the effectiveness of digital marketing campaigns using analytics tools.
Stay updated with industry trends and best practices in web analytics and optimization.

What You'll Need

Bachelor's degree in Marketing, Analytics, Business, or a related field.
Minimum of 5 years of experience in web analytics, digital marketing, or a related field.
Proficiency in Adobe Analytics and Google Analytics
Strong understanding of A/B testing methodologies and tools.
Excellent analytical and problem-solving skills with a proven ability to derive insights from complex datasets.
Comfortable communicating KPIs and test results to stakeholders and executive leadership.
Specific experience with Adobe Analytics and Adobe Target is a plus
Experience in the financial industry is a plus

Life at BHG

At BHG, we work hard and aren't afraid to take risks. Since the beginning, our core values of PMA (positive mental attitude), team player and loyalty have been the driving force behind every interaction we have between each other and our customers. We have a healthy respect for the daily grind, yet we value work/life balance. We believe that all employees should have the opportunity to lead and that good ideas can come from anyone. From the top-down, our leaders are actively involved not only in strategic oversight and running the business, but also in the well-being and growth of all employees. We consider people our #1 asset, and help employees realize their full potential, set and exceed their goals, and explore new opportunities for personal and professional development.

Why You Should Join BHG

We strive to offer amenities, opportunities, events, and programming that support the interests of our teams, while furthering the culture that makes us Great Place to Work® certified. Some of the benefits you can expect when you join BHG include:

Medical coverage for employees and their eligible family members
Competitive PTO and vacation policies
Company 401(k) plan with employer contributions after one year
On-site gym access and memberships
Quarterly award ceremonies where top achievers are celebrated and receive additional bonuses
Ongoing volunteer opportunities to give back to the community through our BHG Cares program

If you’re ready for a career where you can exercise your passions, be surrounded by co-workers who are relentlessly committed to service, and have a team-player mindset, apply today!

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Bankers Healthcare Group is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. Bankers Healthcare Group is an equal opportunity employer; committed to a community of inclusion, and an environment free from discrimination, harassment, and retaliation.